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August 22, 2019

The first day of school can be a big deal for many kids, especially if you are the new kid on the block. 

After moving to a new town, my daughter, Nellee, spent the whole summer singing “Speechless” and “A Whole New World” from the new action movie Disney's Aladdin. As school was approaching, Nellee was experiencing a mix of emotions. She was missing her friends from her previous school and knew she would be attending a new school and having to make new friends. And like any new kid, she was feeling a bit anxious thinking s...

March 8, 2019

My daughter LOVES female superheroes and I LOVE making her superhero dreams come true. The other day she literally thought she was a superhero. She came home from school one day and told us that her friends had made fun of her because of her worn down shoes. To my surprise, she didn't seem too affected, and so I kept asking for more details. After all, she's a 5 year old who makes up a bunch of stories anyway, and I wanted to get to the bottom of it. 

She told me that in fact she had been made fun of but instead of bei...

April 1, 2018

We took 15 kids who have been severely bullied and turned them into the Infinity War Avengers. Thanos represents the ultimate bully and so that is why we chose to turn them into The Avengers from Infinity War.

August 22, 2017

The REAL Justice League!

Many want to be super heroes in real life. We want to be Superman and fly, have incredible strength like Wonder Woman and super speed like The Flash. Some people though already have these superpowers. I set out a few months ago to find the REAL Justice League and photograph them. The kids that my team and I chose have been through hell and back and have real superhuman strength! 

I Josh Rossi and my wife Roxana worked with the amazing costume designer Julie Whiteleyto create the most epic photos...

February 14, 2017

It was late, dark and eerie as I drove through the Swiss alps in my tiny rental. I could barely see the road and was stuck in between two semi trucks. I should have been fearing for my life but all I could think about was how excited my 3 year old Nellee would be after seeing what I was creating for her. 

After having traveled all over Europe for 1 week I finally got all the shots I needed to create this epic Beauty and The Beast series for Nellee. I shot a total of 3 castles, 5 cities and randomly stopped at small provinci...

July 9, 2016

The main issue that sparked these questions was a few years ago when I was

doing a job for Acura. I misinterpreted what the client wanted and the client got a little

heated over it. In the end the image turned out great and everything was fine. What I

realized was that I had not asked the right questions from the get go and I was continually

interpreting what the client was SAYING to me instead of what they really wanted. This

happens all the time and it is OUR job not the clients to interpret what they want. For that

reason I h...

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